How to Avoid a Failed High Ticket Offer Launch

Hi! I'm your marketing content strategist, Latesha.

Seamless marketing and flexibility in business starts here— Delivering marketing clarity, relatable Mompreneur and life banter, and real-world content strategies straight to your inbox every Sunday.

Subscribe to the High Ticket Scoop

connect with Me Online:

I have survived two failed high ticket launches of the same offer in 2020. The first time, I launched without a coach and a smaller social media following. The second, I launched with the guidance of a coach and a larger following. Needless to say, neither launch worked.

In today’s episode, I share my story, starting with my old business model, increasing my rates, and heading into my failed launches. I also share the mistakes that I’ve made so you can avoid a failed high ticket launch of your own. Last but not least, I share the 4 levels of ideal client connection that you need to know to attract the right people to your offer.

This episode is for any service-based entrepreneur or coach who is looking for a solution to launching their premium or high ticket offers with ease and assurance. Tune in and let’s get clear on how you can set your offers up for success.


Here’s a closer look at the episode:

  • The background of my business and freelancing journey

  • Raising my rates and changing my business model

  • Leaning into your new target audience

  • Why it’s so important to know your ideal clients and their problems

  • Conveying value for the right people

  • How to target people for your offer

  • The 4 levels of ideal client connection that you need to know


“I can tell you with certainty that if you really focus in on really getting to the bottom of the four levels of what you need to connect with your ideal client, then you will be able to sell your high ticket offers, and you will be able to avoid those failed launches.”