I have survived two failed high ticket launches of the same offer in 2020. The first time, I launched without a coach and a smaller social media following. The second, I launched with the guidance of a coach and a larger following. Needless to say, neither launch worked.
In today’s episode, I share my story, starting with my old business model, increasing my rates, and heading into my failed launches. I also share the mistakes that I’ve made so you can avoid a failed high ticket launch of your own. Last but not least, I share the 4 levels of ideal client connection that you need to know to attract the right people to your offer.
This episode is for any service-based entrepreneur or coach who is looking for a solution to launching their premium or high ticket offers with ease and assurance. Tune in and let’s get clear on how you can set your offers up for success.
The background of my business and freelancing journey
Raising my rates and changing my business model
Leaning into your new target audience
Why it’s so important to know your ideal clients and their problems
Conveying value for the right people
How to target people for your offer
The 4 levels of ideal client connection that you need to know
“I can tell you with certainty that if you really focus in on really getting to the bottom of the four levels of what you need to connect with your ideal client, then you will be able to sell your high ticket offers, and you will be able to avoid those failed launches.”