Capacity-Driven Marketing Strategy for Women Leading In-Demand Service Businesses
with latesha lynch
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I help women entrepreneurs refine their marketing systems, protect their energy, and scale sustainably—with strategy built around how they actually work
Your marketing system should make space for both growth and real life.
I help women leading service-based businesses refine how they attract clients, create demand, and stay visible—without depending on constant output or high-energy tactics.
This is capacity-driven marketing: strategy that adapts to your bandwidth, your goals, and the season you’re in.
Marketing Should Evolve with You—Not Demand More From You
Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life //
Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life //
Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life //
Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life // Attract aligned leads & sell high-ticket with strategy that fits your life //
public speaking
1:1 strategy
consulting
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Marketing Strategy for Service Providers Who Want Consistent Demand and Less Pressure
Marketing Council is a private strategic partnership that gives you on-demand access to energy-driven strategies to refine your messaging, strengthen your positioning, and guide revenue-generating marketing decisions—keeping your business moving forward without extra meetings.
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Marketing Council
Private Marketing support
Coin Collecting Strategy
Go from reactive to revenue-generating with a marketing plan you actually want to follow. The Coin Collecting Strategy session helps you map out a focused, flexible strategy built around your energy, your goals, and what actually works—so you can attract aligned clients consistently and sell without second-guessing every move.
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Build a Strategy That Sells—Without Burning You Ou
i'm your marketing strategist, Latesha Lynch
Since 2006, I’ve helped women-led businesses and leaders create marketing systems that generate consistent, qualified leads—without chasing trends, launching nonstop, or outsourcing their voice.
Through capacity-driven strategies rooted in clarity and content, I help you market like a strategist, not a content machine—building systems that adapt with your seasons, energy, and goals.
As the founder of Banked & Balanced, I bring a grounded approach to growth—showing women how to balance ambition and ease while leading businesses that support their lives, not consume them.
When I’m not mapping marketing strategies or creating for Banked & Balanced, I’m on a Pilates mat, boarding a flight somewhere new, or deep in a 90s R&B playlist and a good TV binge.
To help high-achieving women simplify their marketing and attract high-ticket clients with adaptable strategies that honor their capacity, goals, & life.
Service providers, coaches, & consultants ready to ditch hustle-heavy marketing & build systems that consistently convert—without burning out.
My Mission
Who I help
Learn More →
In under 20 mins an episode, you’ll learn how to:
➡️ Build lead flow that works even when you’re offline
➡️ Stop chasing “consistency” & start marketing in flow
➡️ Create a system that fits your life and fills your calendar
✨ Peace + profit aren’t opposites. This podcast shows you how to have both.
Your Marketing Should Work When You Don’T
Send Me the Episodes →
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She Totally Understood the Assignment
Latesha understood the assignment. She gave me a 1.5-year strategy tailored to my goals, mapped out my Black Friday plans, and helped me uplevel my client retention and upsell strategy—all while keeping my maternity leave and future business plans in mind.
Her insights are worth every penny (and more).
- TAKSHI CHOPRA
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Latesha’s Advice Worked! Pay the Money Now—You Won’t Regret It
Latesha’s advice worked—our SEO started trending up, web traffic doubled, and I now get 3–5 high-quality leads per week. It’s a dramatic shift from the feast-or-famine cycle I dealt with before.
If you're on the fence, pay the money now—you won’t regret it.”
- ANGIE HOLLOWAY
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Still Getting Leads a Year Later
Latesha created an in-depth content strategy I could literally follow like clockwork to get amazing results. She helped fix my website with SEO, better messaging, and design.
Even a year later, I’m still getting leads at a sustainable pace—and she adapts the strategy to my bandwidth and business season.
- Courtney Mckay
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Exceeded My Launch Goal—Then Tripled It
Latesha helped me seal up the communication gaps that were keeping me from consistent clients. She created a content structure that helped me launch my signature group course—and I exceeded my goal with 11 students.
My second cohort had 37 women implementing her strategy. I’d absolutely recommend working with her to anyone who wants consistent sales and real community.
- JENNIFER ARNISE
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I Could Literally Cry—That’s How Good It Was
After my Content Clinic session with Latesha, I immediately felt calm and more confident about my upcoming launch—I could literally cry.
She didn’t just revise my content, she understood my business and audience so deeply that every change made perfect sense. I’m definitely hiring her again!
- JAMAR DIGGS
