Capacity-Driven Marketing Strategy for Women Leading In-Demand Service Businesses
with latesha lynch
I want to strengthen my positioning & grow demand long-term →
I help established service providers make confident marketing decisions—whether they need to correct what’s underperforming, recalibrate their strategy for where they’re headed next, or build a long-term marketing strategy designed around how they work so they can stay visible, engaged, and in momentum.
I need to recalibrate my marketing strategy →
This is marketing designed to move with you—not run you.
Marketing Should Support Momentum — Not Compete With It
Recalibrate underperforming strategies and improve conversion // Recalibrate underperforming strategies and improve conversion // Recalibrate underperforming strategies and improve conversion //
Make confident marketing decisions during launches, pivots, and next phases // AMake confident marketing decisions during launches, pivots, and next phases // Make confident marketing decisions during launches, pivots, and next phases //
Strengthen positioning and grow demand without increasing workload // Strengthen positioning and grow demand without increasing workload // Strengthen positioning and grow demand without increasing workload //
public speaking
1:1 strategy
consulting
work with me →
You’ve already built a business that works.
Clients come in. Results happen. Momentum exists.
What’s missing is a marketing strategy that matches how you operate now.
When your marketing requires constant output, high energy, or strategies you don’t enjoy using, it stops being something you can stay engaged with. And when you disengage, demand becomes inconsistent—even if the business itself is solid.
Capacity-driven marketing is about making better strategic decisions so your marketing:
- Aligns with how you actually work
- Supports the season and direction you’re in
- Strengthens positioning and demand without increasing workload
I need to recalibrate my marketing strategy →
I want to strengthen my positioning & grow demand long-term
Focused Marketing Strategy for One Key goal
A 2-hour working session designed to help you make the right decision around one priority that matters right now.
You’ll leave with clear priorities, a refined strategy, and a direction you can move on immediately—without redesigning your entire marketing system.
View Coin Collecting Strategy
Coin Collecting Strategy
I want to strengthen my positioning & grow demand long-term
I need to recalibrate my marketing strategy →
A Long-Term Strategy Designed Around How You Work
Marketing Council is a private, capacity-driven strategy partnership for established service providers who want a marketing system they can stay engaged in.
This is where we strengthen your positioning, shape demand, and make confident marketing decisions together—so momentum becomes something you can sustain.
Explore Marketing Council
Marketing Council
Choose the Level of Marketing Strategy You Need Right Now
I’m Latesha Lynch, Your Marketing Strategist
I help established service providers recalibrate their marketing when effort is high but results aren’t matching the work. The focus is on prioritization, positioning, and demand—so marketing supports growth without demanding more capacity.
My work makes founder-led marketing possible again by designing strategies that account for who is executing them—not just what needs to be achieved. When the strategy fits the founder, momentum lasts—and marketing becomes something you can actually stay engaged in.
I work at the decision level of marketing—helping you focus effort where it creates the greatest return.
The result is a strategy that builds momentum without requiring more output.
Established service providers who already have traction and want a marketing strategy that supports growth without becoming harder to sustain.
My Approach
Who I Work With
Learn More →
Marketing strategy designed around the founder—not just the goal
In under 20 mins an episode, you’ll learn how to:
➡️ Build lead flow that works even when you’re offline
➡️ Stop chasing “consistency” & start marketing in flow
➡️ Create a system that fits your life and fills your calendar
✨ Peace + profit aren’t opposites. This podcast shows you how to have both.
Your Marketing Should Work When You Don’T
Send Me the Episodes →
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She Totally Understood the Assignment
Latesha understood the assignment. She gave me a 1.5-year strategy tailored to my goals, mapped out my Black Friday plans, and helped me uplevel my client retention and upsell strategy—all while keeping my maternity leave and future business plans in mind.
Her insights are worth every penny (and more).
- TAKSHI CHOPRA
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Latesha’s Advice Worked! Pay the Money Now—You Won’t Regret It
Latesha’s advice worked—our SEO started trending up, web traffic doubled, and I now get 3–5 high-quality leads per week. It’s a dramatic shift from the feast-or-famine cycle I dealt with before.
If you're on the fence, pay the money now—you won’t regret it.”
- ANGIE HOLLOWAY
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Still Getting Leads a Year Later
Latesha created an in-depth content strategy I could literally follow like clockwork to get amazing results. She helped fix my website with SEO, better messaging, and design.
Even a year later, I’m still getting leads at a sustainable pace—and she adapts the strategy to my bandwidth and business season.
- Courtney Mckay
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Exceeded My Launch Goal—Then Tripled It
Latesha helped me seal up the communication gaps that were keeping me from consistent clients. She created a content structure that helped me launch my signature group course—and I exceeded my goal with 11 students.
My second cohort had 37 women implementing her strategy. I’d absolutely recommend working with her to anyone who wants consistent sales and real community.
- JENNIFER ARNISE
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I Could Literally Cry—That’s How Good It Was
After my Content Clinic session with Latesha, I immediately felt calm and more confident about my upcoming launch—I could literally cry.
She didn’t just revise my content, she understood my business and audience so deeply that every change made perfect sense. I’m definitely hiring her again!
- JAMAR DIGGS
