Many entrepreneurs say “you don’t need a website to make thousands of dollars.” Although that is true, the one thing you cannot sell without is solid branding. Despite what you might think, there is a distinction between brand identity elements such as a logo or a website, and the action that you’re taking to shape the perception of your brand.
In the first episode of The Revolutionary CEO podcast, I’m breaking down what it takes to establish a solid brand that allows you to charge premium prices with ease. I’ll discuss the best branding practices to help shape the perception of your brand, and the 5 things your brand needs to have in order for you to successfully charge premium, high-ticket prices.
The difference between brand identity elements and solid branding
Finding your unique value proposition
The importance of good design
Skip the website and invest in a professional landing page
Establishing quality in your delivery
Determining your premium pricing
“When it comes to your branding, your price really does affect how people look at the quality of your brand. So when you think you’re doing a great job to attract more people by charging a lower price point, what you’re actually doing is cheapening how people see your brand.”