How to Prepare Your Service Business for Your Different Seasons

Hi! I'm your marketing content strategist, Latesha.

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Navigating the different seasons in life can be tricky as a business owner, especially if you’re a service provider. I’m not talking about seasonal changes in the weather, I’m talking about the events of life that we experience as human beings.


In today’s episode, I’m discussing the ways in which you can prepare your service business for your different seasons. This topic came to me because I realized that I cannot and do not want to work at the same speeds all year long. And if you’ve realized the same thing, this episode is for you.


Whether it’s because you’re balancing motherhood and business, or maybe you have friends and family visiting from out of town, I share why you should start thinking about the different seasons in your life like a big-box retailer so you can prepare for them. When you start taking these seasons into consideration, you can take action like changing your business model to fit the ebb and flow of your personal life. I also discuss why I save VIP days for Tuesdays, how I supplement my income in personally busier seasons, and how I generate revenue during the holiday seasons through passive income.


Being a service business doesn’t mean you have to work around the clock every single day. All it takes is a little bit of strategic planning and thinking about your different seasons ahead of time. Tune in to this episode and let’s relieve some of the pressures you feel as a service-based business owner.


Here’s a closer look at the episode:

  • What I mean by different seasons of your life
  • Why you need to plan for these different seasons
  • Changing your business model to support these different seasons
  • Assigning specific days for certain offers
  • Creating a stream of passive income and the best time to do this


“You need to make sure that you’re planning your entire year in advance so that you can think about the fact that you need more time to adjust and switch over to the new season of offers that you’re going to have.”

– Latesha Lynch