How the Different Enneagram Types Approach Marketing

First, let’s start by defining what the enneagram is and how it can be used to understand personality types. The enneagram is a model of personality that divides individuals into nine distinct types based on their core motivations, fears, and beliefs. These types are typically referred to by their numbers, with each number corresponding to a unique set of traits and characteristics.

The nine enneagram types are:

Enneagram 1- The Reformer

Those with an enneagram type of 1 are logical, rational, and driven by a desire to improve the world around them. They tend to be perfectionists and are motivated by a strong sense of right and wrong.

Enneagram 2- The Helper: 

Those with an enneagram type of 2 are empathetic, generous, and tend to put the needs of others above their own. They are often warm and caring, and are motivated by a desire to be loved and appreciated.

Enneagram 3- The Achiever: 

Those with an enneagram type of 3 are ambitious, driven, and focused on achieving success. They are often outgoing and extroverted, and are motivated by a desire for recognition and admiration.

Enneagram 4- The Individualist: 

Those with an enneagram type of 4 are creative, introspective, and driven by a desire for self-expression. They tend to be sensitive and emotional, and are motivated by a desire to stand out and be unique.

Enneagram 5- The Investigator: 

Those with an enneagram type of 5 are analytical, independent, and driven by a desire to understand the world around them. They tend to be intellectual and detached, and are motivated by a desire for knowledge and expertise.

Enneagram 6- The Loyalist: 

Those with an enneagram type of 6 are responsible, hardworking, and driven by a desire for security and stability. They tend to be reliable and supportive, and are motivated by a desire for guidance and structure.

Enneagram 7- The Enthusiast: 

Those with an enneagram type of 7 are fun-loving, energetic, and driven by a desire for new experiences and adventure. They tend to be optimistic and spontaneous, and are motivated by a desire for enjoyment and excitement.

Enneagram 8- The Challenger: 

Those with an enneagram type of 8 are confident, assertive, and driven by a desire for control and power. They tend to be self-assured and commanding, and are motivated by a desire for strength and independence.

Enneagram 9- The Peacemaker: 

Those with an enneagram type of 9 are easygoing, adaptable, and driven by a desire for peace and harmony. They tend to be peaceful and receptive, and are motivated by a desire for comfort and stability.

Now that we have a better understanding of the enneagram and the different personality types it encompasses, let’s take a closer look at how each type might approach marketing.

First, it’s important to note that the enneagram is not a definitive guide to someone’s personality, and that individuals may exhibit traits from multiple types. However, understanding the core motivations, fears, and beliefs of each type can provide useful insights into how they might approach marketing.

With that in mind, let’s take a closer look at how each enneagram type might approach marketing:

First, it’s important to understand what the enneagram is and how it can be used to understand personality types. The enneagram is a model of personality that divides individuals into nine distinct types based on their core motivations, fears, and beliefs. These types are typically referred to by their numbers, with each number corresponding to a unique set of traits and characteristics.

When it comes to marketing, each enneagram type is likely to approach things in their own unique way. Here’s a brief overview of how each type might approach marketing:

The Reformer:

Those with an enneagram type of 1 are typically logical, rational, and driven by a desire to improve the world around them. In marketing, they might approach things with a focus on facts and data, and strive to create campaigns that are ethical and socially responsible.

Those with an enneagram type of 1 are likely to approach marketing with a focus on ethics and social responsibility. They tend to be driven by a strong sense of right and wrong, and are likely to strive for excellence and accuracy in their marketing efforts. They may also be drawn to campaigns that highlight the positive impact of their product or service on the world around them.

The Helper:

Those with an enneagram type of 2 are empathetic, generous, and tend to put the needs of others above their own. In marketing, they might approach things with a focus on creating emotional connections with their audience and making sure that their campaigns reflect the values and needs of their customers.

Those with an enneagram type of 2 tend to be empathetic and generous, and are likely to strive to create campaigns that resonate with their audience on a personal level. They may also be drawn to campaigns that focus on the social and emotional benefits of their product or service.

The Achiever:

Those with an enneagram type of 3 are ambitious, driven, and focused on achieving success. In marketing, they might approach things with a focus on creating campaigns that are high-impact and attention-grabbing, and that showcase their expertise and accomplishments.

Those with an enneagram type of 3 are likely to focus on personal accomplishment and success. They tend to be ambitious and driven, and are likely to create campaigns that showcase their expertise and achievements. They may also be drawn to campaigns that highlight the competitive advantages of their product or service.

The Individualist:

Those with an enneagram type of 4 are creative, introspective, and driven by a desire for self-expression. In marketing, they might approach things with a focus on creating campaigns that are unique and artistic, and that reflect their own personal vision and aesthetic.

Those with an enneagram type of 4 tend to be artistic and introspective, and are likely to create campaigns that are unique and thought-provoking.

The Investigator:

Those with an enneagram type of 5 are analytical, independent, and driven by a desire to understand the world around them. In marketing, they might approach things with a focus on research and data, and strive to create campaigns that are based on a deep understanding of their audience and the market.

Those with an enneagram type of 5 may also be drawn to campaigns that highlight the intellectual and technical aspects of their product or service.

The Loyalist:

Those with an enneagram type of 6 are responsible, hardworking, and driven by a desire for security and stability. In marketing, they might approach things with a focus on creating campaigns that are trustworthy and reliable, and that provide their audience with the information and support they need to make informed decisions.

Those with an enneagram type of 6 are likely to approach marketing with a focus on reliability and support. They may also be drawn to campaigns that highlight the long-term value and benefits of their product or service.

The Enthusiast:

Those with an enneagram type of 7 are fun-loving, energetic, and driven by a desire for new experiences and adventure. In marketing, they might approach things with a focus on creating campaigns that are exciting and engaging, and that inspire their audience to try new things and embrace new opportunities.

They tend to be optimistic and spontaneous, and are likely to create campaigns that are energetic and engaging. They may also be drawn to campaigns that highlight the fun and enjoyment that their product or service can bring.

The Challenger:

Those with an enneagram type of 8 are confident, assertive, and driven by a desire for control and power. In marketing, they might approach things with a focus on creating campaigns that are bold and assertive, and that showcase their strength and leadership.

Those with an enneagram type of 8 tend to be assertive and confident, and are likely to create campaigns that are bold and commanding. They may also be drawn to campaigns that showcase the strength and leadership of their product or service.

I’m an enneagram 8 with a high 3 and 7. 

The Peacemaker:

Those with an enneagram type of 9 are easygoing, adaptable, and driven by a desire for peace and harmony. In marketing, they might approach things with a focus on creating campaigns that are calming and reassuring, and that promote a sense of unity and connection with their audience.

Overall, the enneagram provides a helpful framework for understanding how different personality types might approach marketing. By understanding the unique motivations, fears, and beliefs of each enneagram type, marketers can create campaigns that are tailored to the different personality profiles.