[Bonus Episode] Cash Injection Strategy During a Delayed Launch

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In this bonus episode, I pulled a clip from a recent session in Revolutionary Society where I helped one of our members (a relationship coach) navigate a tricky situation. 

She has a big project coming up that’s taking her out of the country for three weeks, which means her signature offer launch has to be delayed. However, she still needs a cash injection and revenue in the meantime.

In this behind-the-scenes episode, you’ll hear me walk her through different strategies to maintain marketing and sales momentum even when she can’t fully focus on her launch. 

We discussed how to quickly put position a service package that can lead into her main offer, with the goal of generating revenue and easing some of the launch pressure when she returns.

Some key points we covered include:

  • Evaluating whether she could still launch with limited time and energy
  • The importance of living off momentum and utilizing email sequences, even if email isn’t her strongest sales channel
  • Crafting a mini-offer that’s easier to sell and serves as a stepping stone into her larger program
  • How to position this offer to make it appealing and seamless for clients to upgrade to the full program

By the end of the episode, we had a clear plan that should not only provide her with the needed cash flow but also set her up for a smoother and more successful launch when she’s back.

I hope you find this strategy useful if you’re ever in a similar situation. Thanks for tuning in, and stay tuned for more actionable insights in our next episode!

To get this level of support with your marketing by joining Revolutionary Society. Click here to learn more and join. 

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