Strategies to Help You Have a Successful Launch Season to Close Out 2024 With Guests Kwadwo, Chelsea Wallace, and Ashley Brasso

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In this episode of the Revolutionary CEO Podcast, Latesha Lynch, an adaptable marketing and content strategist, is joined by a dynamic group of marketing experts to discuss essential strategies for a successful launch season as we close out 2024.

Joined by Chelsea Wallace, known as the Launch Copy Coach, Ashley Brasso, a launch strategist for coaches and creators, and Kwadwo, a Facebook and Instagram ads manager, the conversation dives deep into the current landscape of launching, adapting to changes, and how to strategically approach your next big launch starting today.

Key Takeaways:

  • Adapting Your Content Strategy (Latesha Lynch):
    • Latesha emphasizes the importance of adapting your content strategy to align with the changes in how people consume, your capacity and commitment to post, and what’s working today. She discusses how sticking to outdated methods can paralyze your progress and highlights the need to explore new platforms and approaches that better suit your strengths and communication style.
  • Reevaluating Launch Strategies (Ashley Brasso):
    • Ashley addresses the significant shifts in launching over the past few years. She notes how strategies that worked in 2020 are no longer effective, and shares insights on the importance of being open-minded and ready to pivot. Ashley also highlights the need for specific, tangible promises that align with the current market conditions, rather than relying on vague, aspirational messaging.
  • Understanding the Modern Buyer (Chelsea Wallace):
    • Chelsea shares valuable insights into how buyer behavior has evolved. She explains that today’s consumers are more discerning and less likely to be swayed by flashy promises. Instead, they’re looking for real, actionable guidance that directly addresses their specific needs. Chelsea advises marketers to go beyond surface-level criteria and dig deeper into what truly drives their audience’s decisions.
  • Targeted and Relevant Messaging (Kwadwo):
    • Kwadwo discusses the importance of updating your messaging to reflect current market realities. He shares a case study from a real estate client, showing how adjusting the webinar title and ad messaging to be more relevant to the current market significantly improved performance. He stresses the importance of continuous testing and adaptation in your ad strategies to ensure you’re speaking to the right pain points.
  • Building Trust Through Transparency (Latesha Lynch):
    • Latesha wraps up the discussion by emphasizing the power of transparency in building trust with your audience. She suggests sharing behind-the-scenes insights, client feedback, and real-time problem-solving as ways to showcase your expertise and authenticity, which can lead to quicker conversions.

Practical Tips to Take Away from the Episode

  • Automate Audience Engagement (Chelsea Wallace): Use automation tools like ManyChat to ask your audience engaging questions before a webinar or masterclass. This not only provides valuable insights but also helps tailor your content to address your audience’s most pressing needs.
  • Increase Personal Touch Points (Ashley Brasso): Consider offering free strategy calls or other direct interactions before your launch to build trust and rapport with your audience. Ashley shares how this approach significantly boosted show-up rates and conversions in one of her recent campaigns.
  • Test and Iterate Your Ad Creative (Kwadwo): Prepare multiple variations of ad copy and creative assets to test during your launch. Kwadwo advises testing at least 7-9 different pieces of ad creative to find the most effective combination for lowering lead costs and improving conversions.
  • Use Feedback Loops for Content Refinement (Latesha Lynch): Implement feedback loops within your content strategy by regularly sharing snippets of your thought process or behind-the-scenes decision-making with your audience. For example, show how you tailor strategies during Q&A sessions or in client feedback. This transparency not only builds trust but also allows you to refine your content based on real-time audience responses, ensuring your messaging stays relevant and effective.

This episode is packed with actionable insights for anyone looking to close out 2024 with a successful launch. Whether you’re adjusting your messaging, testing new ad strategies, or deepening your connection with your audience, these expert tips will help you navigate the current landscape and achieve your launch goals.

Chelsea Wallace is a Launch Strategist and Copywriter who has supported hundreds of online personal brands in executing their highest-grossing marketing and launch campaigns. As The Launch Copy Coach, she offers fully done-for-you launch support to 6 and 7-figure coaches and course creators – creating high-dollar re-launches while ensuring they only have 1 task on their to-do list: taking care of themselves and their community. 

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Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast, a Facebook ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. But unlike most ads managers, he doesn’t just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for. 

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Ashley is a Marketing and Launch Strategist for 7 figure entrepreneurs and has directed several multi 6-figure launch campaigns. She’s launched with industry leaders such as Selena Soo, Ellen Yin, & wedding photographer icon, India Earl. Ashley’s launch strategies have collectively generated millions of dollars in revenue for her clients, all while growing their email lists, social platforms, and she has over 1500 students in her own mini program, Courses For Creators.

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