Jennifer Arnise wasn’t new to coaching. She knew her subject matter inside and out. But building an actual, thriving coaching business? That felt impossible.
Her sales were inconsistent. Her backend was a mess. And the scariest part?
“If the person jumps on the train at stop one and the sale is at stop four, but I never even had a place for them to transition… of course, I’m not gonna have consistent sales.”
BEFORE: SHE HAD NO CONSISTENT SALES—UNTIL A CONTENT AUDIT AND STRATEGY SESSION CHANGED EVERYTHING
It felt overwhelming. Exhausting.
Like she was spinning her wheels and getting nowhere.
Until she booked a Content Clarity Scan & Messaging service with me.
“I didn’t realize that I wasn’t actually taking my business seriously.”
She had pieces of a business, but nothing was connected. Her website, funnels, and content were disorganized, leading potential clients into dead ends instead of conversions.
“It was like a fucking mishmash quilt. My funnels were going to dead pages. I was losing people along the way.”
i WANT TO BOOK THIS SERVICE
No wonder she wasn’t making consistent sales.
“When people wanna be a coach, they think, ‘I know how to do this thing, I can just show people how to do it.’ That is NOT the same thing as having a coaching business.”
During her Content Clarity Scan, I:
✅ Audited her entire content ecosystem (website, messaging, funnels, and content strategy) to look for what we can do to increase her leads and sales
✅ Refined her content messaging so she was speaking to the right audience
✅ Created a content calendar optimization plan to stay consistent without burnout
✅ Set up a structured sales process to stop losing potential clients along the way
✅ Shifted her podcast to YouTube to increase reach & discoverability without needing to actively market or post content on social media
“You’re excellent at taking a ball of yarn and organizing it into strands where you can actually see it, digest it, and create something from it.”
Jennifer wasn’t just handed a list of things to fix—she got a clear roadmap to finally take control of her business.
“There can be so much anxiety in this process. So much overwhelm. You help dispel that so I can actually get shit done.”
With a clear path laid out, Jennifer stopped feeling stuck and started taking action.
THE EXPERIENCE: FROM OVERWHELM TO A CLEAR, STEP-BY-STEP CONTENT STRATEGY
get a custom content strategy
Here's How the Content Clarity Scan Process Works
Content Scan
Content Sprint
I audited her existing content across her website, podcast, and Instagram account for revenue opportunities, lead gaps, and best content to magnify.
We met to discuss what I found and to talk through a more aligned content strategy and planning process for her business.
I provided her a renewed content strategy and plan specifically created to generate better leads & more sales.
Content strategy
I supported her for 2 weeks while she started implementing the content strategy and created her first pieces of content. This gave her confidence she was doing it right.
Content support
Early results after her content clarity scan
Enrolling 2 additional people in her first cohort ending up with 11 hitting her initial goal of 10 students
Exceeded her 2nd launch goal of 25 by enrolling 32 students
Initially enrolling 9 people in her group program at the end of the launch
Since implementing the strategic changes advised during our Content Clarity Scan, Jennifer reported 2 Successful Launches:
Enrolling her first 2 clients in her brand new group program after sending her first waitlist email
THE fULL RESULTS: FROM INCONSISTENT SALES TO 92 CLIENTS & $46K IN ONE YEAR
“You helped me stay on track, and because of that, I didn’t even consider getting off. There was no other track compared to this one.”
“This is the most money I’ve ever made in my business. EVER. Fucking ever.”
“I knew my shit, but I never felt like an authority. I never thought people would really listen to me or believe in me.”
Only Works 11-12 Hours Per Week
She’s transitioning to a scalable model—turning her live program into a membership and evergreen model.
Reduced Active Marketing Time
She cut down her marketing time dramatically while still growing her business
got confident in pricing her offer
She increased her pricing from $450 to $997
Booked out 7-8 months Straight
She went from inconsistent leads to being booked out for 7–8 months straight
Grew Youtube to 20,000 subscribers
Her YouTube audience grew from 1,500 to over 20,000 subscribers—bringing in new leads consistently.
Enrolled almost 100 students in 1st year
She’s enrolled nearly 100 students—something she never thought possible.
has Content that converts into sales
She built a high-converting content strategy that keeps working for her.
Made $46,000 from one low ticket offer
She’s launched her group program four times—generating $46,000 in one year.
READY TO REFINE YOUR CONTENT MESSAGING & GET MORE LEADS?
You have 2 options
→ Refine your content messaging so your audience understands (and buys)
→ Build a content calendar optimization plan that keeps you consistent without burnout
→ Finally have a clear, structured sales system that turns leads into paying clients
🔥 Or you can book a Content Clarity Scan—today
🚫 Keep doing what you’re doing, even though You're Not Making Enough money
→ Keep losing potential clients because your backend isn’t set up to convert
→ Stay stuck, overwhelmed, and questioning if you’re even “serious” about your business
