I just hopped off a Coin Collecting Strategy session with a COO-level ops expert who came in with three big priorities:
- Find the right lead magnet to attract buyers, not browsers
- Figure out why her website isn’t converting traffic into calls
- Explore which digital products make sense without pulling her away from her core work
Over two hours, we tore through her lead magnet idea, discussed the realignment of her website messaging to match her niche, clarified which offer she wants front and center, and mapped how speaking and digital products can feed her offers instead of distracting from it.
This isn’t a polished “how-to.”
It’s a behind-the-scenes look at the exact shifts we identified in real time — the kind of stuff you don’t usually hear unless you’re in the room.
What to Listen For in This Debrief
- The Lead Magnet Filter for High-Value Buyers — how we avoided the DIY trap and reimagined her old audit into a custom GPT that attracts decision-makers and books calls
- Website Messaging That Holds Trust — identifying where her site was breaking the Instagram-to-inquiry path and exactly what needed to change to signal her niche immediately
- Offer Hierarchy Shift — why we re-centered her marketing around the offer she wants to sell and how that choice shapes SEO, content, and funnels going forward
- Speaking with a Signature POV — turning generic operations topics into a magnetic, stand-out angle that gets booked
- Digital Product Placement Without Cannibalizing Services — narrowing to two categories of products that feed, not fight, her main offer
- Content in Her Best Communication Style — swapping blog writing for a YouTube-as-podcast approach, paired with a GPT to keep SEO moving without the on-camera drain
🎧 Listen to the full debrief for the context, the decisions we made on the spot, and the next moves she’s taking from here.
📌 Want your own deep-dive strategy session? Book a Coin Collecting Strategy call and let’s build your marketing system from the ground up.
