Courtney had spent months creating content every weekend, following an intricate process she had learned from a previous coach. But despite all the effort, her leads weren’t converting.
Instead of seeing results, she felt like she was:
❌ Drowning in content creation—but not seeing leads that were ready to buy
❌ Constantly overworking while barely making enough to justify the time spent
❌ Running a business she no longer loved—because all she did was market instead of actually serving clients
“I realized you knew exactly what you were doing. But I was still afraid to take the leap. I’m so glad I did.”
BEFORE: She Needed an SEO Content Strategy for Her Service-Based Business—But She Almost Quit Instead
Then she found my content on Instagram.
She saw my IG content, got intrigued, and joined the Lead Overflow Workshop (this is no longer offered to the public and was replaced with the Lead Overflow Challenge)—and that’s when she realized something.
"I felt like I was just spending all of my time doing content, and I really hated doing it. And it got to a point where I felt like it wasn’t worth it anymore."
The worst part? She knew something wasn’t working—but she was too afraid to invest in a content audit and strategy session.
“I didn’t know if I was ready to make the changes necessary—even though I knew I needed to. I wanted to stay in my comfort zone… even though I hated it.”
i WANT TO BOOK THIS SERVICE
She had never been great at receiving criticism, and she was afraid of being overwhelmed with a long list of things she was doing “wrong.”
“You were right—I was very nervous. I hate criticism. And I knew there were things I was doing wrong. I just didn’t want someone to confirm how bad it was.”
But that never happened.
From the very first Loom video review, my approach was different:
✅ No vague feedback—just clear, direct improvements that actually made sense
✅ No overwhelming to-do lists—just 3 major changes that would get instant results with a structured, actionable lists of other priorities to help her hit her goals
✅ No criticism—just a straightforward plan that made Courtney feel confident taking action
“You were so objective. You never just said, ‘this sucks’—you told me exactly how to improve it. That saved me time, instead of making me feel bad about it.”
Instead of wasting hours on content that wasn’t working, she now had:
- A custom SEO content strategy designed specifically for busy service providers that made her messaging clear
- Content calendar optimization that streamlined her marketing efforts
- A website that didn’t just attract visitors—it made them book calls
“Before, people would go to my website and just leave. Now, more often than not, they end up booking a call.”
But the biggest shift?
She no longer dreaded content creation.
“I didn’t think it was possible to actually enjoy content. But I started liking it after working with you—because you gave me a strategy that made sense to my brain.”
And when she got the chance to continue with Content Check-In Service, she didn’t hesitate.
“To me, it was a no-brainer. You don’t want to invest in your content strategy and then have no idea if it’s working. I needed you to track it and adjust over time.”
THE EXPERIENCE: How a Content Calendar Optimization Strategy Changed Everything
get a custom content strategy
Here's How the Content Clarity Scan Process Works
Content Scan
Content Sprint
I audited her existing content across her website, LinkedIn, and Instagram account for revenue opportunities, lead gaps, and best content to magnify.
We met to discuss what I found and to talk through a more aligned content strategy and planning process for her business.
I provided her a renewed content strategy and plan specifically created to generate better leads & more sales.
Content strategy
I supported her for 2 weeks while she started implementing the content strategy and created her first pieces of content. This gave her confidence she was doing it right.
Content support
Early results after her content clarity scan
Receiving an invitation to be paid to speak at a tech company event
Booked 2 client projects & she's still launching
Getting feedback that someone found her website from a Google search
Since implementing the strategic changes advised during our Content Clarity Scan, Courtney has reported significant early successes (within 3 weeks):
Securing two(2) sales calls early in her prelaunch
THE fULL RESULTS: A High-Converting Website & Sustainable Marketing Strategy
Courtney no longer fears the future of her business.
“Now I can actually see myself doing this long-term. I don’t just have a business—I have a sustainable one.”
“Marketing is no longer a pain point for me. That was my biggest pain point a year ago, and now it’s not.”
She got her life back.
Before, she was spending weekends glued to her laptop while her husband watched their daughter alone. Now?
“I wanted my weekends back. I wanted my family to come first—not my business. And I finally made that happen.”
Only Works 11-12 Hours Per Week
She reclaimed her time—working just 11–12 hours per week, instead of grinding nights & weekends
Reduced Active Marketing Time
She cut down her marketing time dramatically while still growing her business
Content Breaks Didn't Stop Lead Generation
She stopped grinding on content & STILL had leads coming in
Booked out 7-8 months Straight
She went from inconsistent leads to being booked out for 7–8 months straight
READY TO REFINE YOUR CONTENT MESSAGING & GET MORE LEADS?
You have 2 options
→ Refine your content messaging so your audience understands (and buys)
→ Start seeing real traction in your marketing with a high-converting content strategy you can keep up with no matter what's going on in your life or business
It’s wasting another year doing the same thing and still feeling stuck.
You don’t have to struggle with this anymore.
🔥 Or you can book a Content Clarity Scan—today
🚫 Keep doing what you’re doing, even though it's burning you out
→ Keep feeling like marketing is a full-time job instead of a tool to help you grow
→ Stay stuck in a business that drains you instead of excites you
